SK Telink

IDENTITY

Logos of SK, the official symbol of SK, must not change under any circumstances.
SK telink logo
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SK international 00700 logo
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Regulations on spacing

Always keep the regulations and principles to prevent the change of the image after deformation and misuse when applying the combination of company names.
CI spacing regulations
  1. 01. When logo mark ‘s height is set as X, the height of ‘happiness wing’ is 1.1X.
  2. 02. Company name in Korean is 0.8X. Company name in English is 0.55X.
  3. 03. The gap between SK logo and company name in Korean in 0.8X, and in English is 0.55X.
  4. 04. The color of logo mark is red. The color of company name is orange. When write them in black and white, logo mark is in 100% black, and the company name is in 60% black.
BI spacing regulations

Regulations on colors

Logo mark and symbol mark are in SK Red to display activeness and liveliness. SK orange is a color that symbolizes ‘happiness, friendliness, and welcome.’ Fundamentally, the logo mark is written in the designated color on the white background. Especially, the continuous use of the same color plays an important role to establish the image of SK telink, so the regulations on colors should be kept every time. The designated colors are basically spot colors. Any other colors for possible use not mentioned in this category must be consulted with the responsible management department for background color’s saturation and brightness.
Responsible personnel : Consumer business team, Choi Kyung Lim, suwastar@sktelink.com
Color chips I For spot color printing
  • Color chips I For spot color printing
  • The major colors of SK Red and SK Orange are basically for spot color printing.
  • SK Red Pantone 186C, SK Orange Pantone 158C
Process colors I For spot color printing
  • Process colors I For spot color printing
  • Colors for color separation prints are used for advertising material for which spot color printing is difficult. SK Red and SK Orange are used after the color separation as CMYK.
  • SK Red Pantone 186C, SK Orange Pantone 158C
Monitors and imaging I For spot color printing
  • Monitors and imaging I For spot color printing
  • When the logo and company name are used for Website, TV, and video media, SK Red and SK Orange use the designated RGD colors.
  • SK Red Pantone 186C, SK Orange Pantone 158C
  • Regulations on black and white printing
    • When happiness wins are printed in black and white, the difference between 100% black and 60% black must be conceivable.
    • When happiness wins are printed in black and white, the difference between 100% black and 60% black must be conceivable.
  • Regulations on colors for negative imaging
    • For negative imaging, when the background’s brightness is 30%, logo and company name is put in white.
    • For negative imaging, when the background’s brightness is 30%, logo and company name is put in white.